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José Cuervo revela diez murales para el “Tradicional Mural Project 2012”
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José Cuervo revela diez murales para el “Tradicional Mural Project 2012” Featured

Marca líder global brinda a diez artistas – a través de la creación de murales – la oportunidad de ilustrar el significado de ser latino en Estados Unidos.

 

CHICAGO, 9 de noviembre de 2012 -- José Cuervo Tradicional – el tequila super premium número uno Mexicano y la misma receta utilizada en el tequila original de Cuervo en 1975 – anoche reveló 10 murales como parte de su Tradicional Mural Project 2012.  Los murales fueron creados por 10 artistas de todo Estados Unidos y con edad legal para beber alcohol, que fueron seleccionados por la marca para crear obras de arte originales inspiradas por su pasión por la cultura latina. Los murales se expondrán en Facebook comenzado el 15 de enero hasta el 28 de febrero de 2013 para votación pública, con un artista ganador que recibirá un premio de $15,000 así como una donación de $15,000 a la comunidad que representa. Todos los consumidores de 21 años de edad o mayores serán elegibles para votar en la página de Facebook del Jose Cuervo Tradicional Mural Project, www.facebook.com/losamigosdejose

"Estamos muy impresionados con la belleza y diversidad de cada uno de estos murales, así como con la profundidad del talento de nuestros artistas del Jose Cuervo Tradicional Mural Project", dijo Roy Danis, Director Ejecutivo de José Cuervo Internacional.  "Fue muy interesante ver cómo cada artista interpretó y celebró el significado de ser un latino en Estados Unidos y cómo José Cuervo Tradicional fue parte de eso, especialmente dentro de la historia y la cultura de México. Esperamos que los consumidores adultos disfruten los murales y se sientan inspirados por cómo la herencia latina da forma la nueva cara de Estados Unidos".

José Cuervo Tradicional concedió a los artistas licencia para interpretar la influencia de la herencia latina en Estados Unidos. Los artistas utilizaron varias técnicas de pintura y exploraron temas como la música, la educación, la importancia de la familia y cómo estos aspectos contribuyeron al crisol de culturas de la nación. Los 10 artistas, seleccionados sobre la base de los portafolios de arte presentados y una composición personal, tuvieron treinta días para finalizar sus murales. Los estados y regiones representadas por el Tradicional Mural Project 2012 incluyen Nueva York, Norte de California, Sur de California, Florida, Illinois, Arizona, Texas, Washington, Georgia y Nevada.

La Asociación Nacional de las Artes y Culturas Latinas (NALAC, por sus siglas en inglés) ha estado participando como asesora del Jose Cuervo Tradicional Mural Project 2012, a fin de aumentar la visibilidad del certamen dentro de la comunidad artística.  Como parte de esta asesoría artística, NALAC colaborará con José Cuervo Tradicional en cada fase del programa para atraer a artistas, comunidades latinas y organizaciones no lucrativas.

José Cuervo Tradicional le recuerda que se divierta de manera responsable, bebiendo con moderación y designando un conductor o utilizando transporte público.

Acerca de José Cuervo 
José Cuervo es el principal productor de tequila en México y en el mundo entero. El catálogo de tequilas de José Cuervo incluye José Cuervo Especial Gold, el tequila número uno a nivel mundial, José Cuervo Especial Silver, José Cuervo Black Medallion, José Cuervo Tradicional 100% Agave Reposado y Silver, José Cuervo Platino, José Cuervo Reserva de la Familia, José Cuervo Golden Margaritas, Authentic José Cuervo Margaritas y José Cuervo Margarita Mix.  Para más información, visite www.josécuervo.com.

Acerca de DIAGEO 
Los Tequilas José Cuervo son importados y comercializados en Estados Unidos por Diageo North America, subsidiaria de Diageo plc. Diageo es el negocio de bebidas premium número uno en el mundo, con una excelente colección de marcas de bebidas alcohólicas que incluyen las categorías de licores, cervezas y vinos. Entre estas marcas se incluyen Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, y los vinos Beaulieu Vineyard y Sterling Vineyards. Diageo es una empresa global, que comercia en más de 180 países por todo el mundo. La compañía se cotiza tanto en la Bolsa de Nueva York (DEO) como en la Bolsa de Londres (DGE). Para mayor información acerca de Diageo, su personal, sus marcas y su desempeño, visítenos enhttp://www.diageo.com. Para nuestro recurso global en el que se promueve el beber con moderación a través de compartir nuestras herramientas de mejores prácticas, información e iniciativas, visite DRINKiQ.com.Cuando disfrute de este nuevo producto, y cualquiera de sus productos, Diageo les recuerda a sus consumidores adultos que deben beber con responsabilidad. Por ser la mayor compañía en el mundo de licores, vinos y cervezas, Diageo está comprometido con la responsabilidad social y la comercialización responsable de sus marcas. El Código de Marketing de Diageo es uno de los más estrictos en la industria. Diageo es miembro fundador y principal sustentador de The Century Council, organización sin fines lucrativos cuyos programas están destinados a combatir el índice de conductores ebrios y el consumo de alcohol por parte de menores de edad.

Celebramos la vida, todos los días y en todas partes.

Last modified onFriday, 16 November 2012 16:41
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Lorena Mora-Mowry

Owner and creative force behind Mujer Latina Today, a bilingual website for Latinas and Latinos to share their stories, news, talent and leadership.

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